Homepage Redesign for the Zigmund Service
Based on the updated brand key visual, we refreshed the homepage of Zigmund — a platform for selecting qualified psychologists. And we didn’t compromise the marketing metrics along the way, which is always a pleasant bonus
Why It’s No Longer Blue
The client came to us with a request to redesign their main landing page. They had already updated their overall visual identity and wanted the website to reflect that change. Originally, the platform followed a fairly standard pattern for mental-health services: a blue-and-white palette for adults, teens, and couples. But blue can feel cold — not exactly reassuring for someone seeking emotional support. The client decided it was time for something different and came up with a bright orange-yellow key visual. We took it.
Design and Structure
The client already had a homepage structure shaped through research and testing. Our job was to update it carefully: the team was concerned about preserving metrics and maintaining conversions for psychological consultations. The entire process including iterations and approvals took about a month and a half.
A Hopeful Future
We genuinely liked the new visual identity. It was built around warm, emotional, expressive colors that immediately set Zigmund Online apart from competitors, most of whom rely on blue or green palettes. These warm tones became the basis for all homepage elements. The client also used their custom prompt to generate illustrations and backgrounds according to our requirements, which supported the overall style.
Technical Pleasures
Maintaining platform usability was key, but we also wanted to add something delightful. Our favorite outcome was the smooth, satisfying scroll interaction from the hero section, implemented through interface animation. It’s a purely stylistic feature, but it feels seamless and clearly expresses the service’s values.
Small Improvements
We revisited the existing structure, analyzed competitors and adjacent services, and based on that, proposed and implemented several new homepage sections. The meaning and logic remained intact, but we added empathy, clarity, and more touchpoints to start a conversation with the user from the very first scroll. Among the redesigned elements were the main CTA form, a section for users who don’t fully understand what they’re experiencing or how to deal with it, an updated partner services showcase, and an improved CTA block. We balanced meaning and UI, weren’t afraid to experiment—and it paid off. The client’s product team was also happy: conversions stayed solid, while the website became significantly more expressive and functional.
What’s Next?
Using our redesign as a base, the client began updating additional pages beyond the homepage. The Mish approach worked well for them — and we’re always happy to share it.
